Color Guide

Color Modes for Printing

What Color Mode Should My Files Be In?

All files must be in CMYK color mode before printing.
This ensures the closest match between your on-screen design and the printed result.

Because monitors vary in calibration, brightness, and technology, the colors you see on your screen may differ from what is printed. Converting your files to CMYK gives you the most reliable color reproduction.


CMYK vs. RGB: What’s the Difference?

  • RGB (Red, Green, Blue) is used for electronic displays—computer monitors, phones, tablets, cameras, and scanners.

  • CMYK (Cyan, Magenta, Yellow, Black) is used for printing. All printers worldwide can only print in CMYK color mode.

Why?
RGB combines red, green, and blue light to produce color (additive color). When all three are present, the result appears white; without them, it appears black.
CMYK uses inks to create color (subtractive color). Mixing different amounts of cyan, magenta, yellow, and black produces the full range of printable colors.

Important: RGB colors can look more vivid on screen, but once converted to CMYK they appear darker or duller. Always convert your files to CMYK before submitting them for print.

Tips for Accurate Color Printing

1. Avoid Blue Turning Purple

  • When designing blue tones, keep at least a 30% difference between your cyan and magenta values.

  • Too much magenta in blue results in a purple cast.

2. Avoid Yellow Turning Green or Orange

  • Use 100% yellow and 0% cyan to achieve true yellow.

  • Adding cyan creates a greenish tint.

  • Adding magenta creates an orange tint.

Quick Checklist Before Sending Files

  • ✅ Convert all artwork to CMYK color mode.

  • ✅ Double-check your blue values (30% difference between cyan and magenta).

  • ✅ For true yellow, use 100% yellow, 0% cyan.

  • ✅ Proof colors in CMYK before finalizing your design.

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